CI · WIA MACHINE TOOLS brand identity
CORPORATE IDENTITY
Introducing the brand philosophy and values of WIA.
Signature
The logo is the core element of the corporate identity that represents WIA MACHINE TOOLS. The wordmarks ‘WIA’ and ‘MACHINE TOOLS’ combine into a single signature that carries the brand’s identity.
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Design Motive
World-best + Innovation + Next + Advance + Machine Tools
Driven by a passion for being World-best, WIA MACHINE TOOLS innovates relentlessly (Innovation), delivering advanced (Advance) machine tools (Machine Tools) that open the future (Next)! That is our technology, our brand — WIA.
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World-best + Innovation
The passion for being the world’s best and relentless innovation are captured in the first two letters to form ‘WI’.
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Next + Advance
The ‘A’ takes the form of a thick blue arch (N) wrapping the whole, conveying stability and trust, while the red at the center serves as a bold point (■) signifying our pursuit of innovation and advanced machine tools.