CI · WIA MACHINE TOOLS brand identity
CORPORATE IDENTITY
Introducing the brand philosophy and values of WIA.
Signature
The logo is the core element of the corporate identity that represents WIA MACHINE TOOLS. The wordmarks ‘WIA’ and ‘MACHINE TOOLS’ combine into a single signature that carries the brand’s identity.
Design Motive
World-best + Innovation + Next + Advance + Machine Tools
Driven by a passion for being World-best, WIA MACHINE TOOLS innovates relentlessly (Innovation), delivering advanced (Advance) machine tools (Machine Tools) that open the future (Next)! That is our technology, our brand — WIA.
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World-best + Innovation
The passion for being the world’s best and relentless innovation are captured in the first two letters to form ‘WI’.
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Next + Advance
The ‘A’ takes the form of a thick blue arch (N) wrapping the whole, conveying stability and trust, while the red at the center serves as a bold point (■) signifying our pursuit of innovation and advanced machine tools.
Color
The colors that represent WIA MACHINE TOOLS!
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WIA BLUE
Symbolizing authority, trust, and refined depth, it emphasizes expertise and quality on a foundation of unwavering stability.
PANTONE 2746CC100 M80 Y0 K20R10 G28 B143
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WIA RED
With instant visibility it raises the brand’s energy, symbolizing passion, confidence, and challenge.
PANTONE 186CC0 M100 Y100 K0R255 G0 B0
Secondary colors
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WIA DARK GRAY
PANTONE 4287CC67 M61 Y59 K45R67 G66 B67
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WIA SILVER
PANTONE 10077CC0 M0 Y0 K60R128 G130 B133
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WIA LIGHT GOLD
PANTONE 4022UC20 M32 Y0 K56R205 G170 B125
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WIA GOLD
PANTONE 8004CC45 M46 Y56 K13R136 G121 B106